The public thinks that google has all the answers and the aggregators have all the home value algorithms correct. Wrong. Evaluating a home’s value, whether for a buyer or a seller, is a tedious task using all kinds of metrics – not just the MLS system.
- The market.
A professional will educate you as to the REAL market.
A professional with experience can use third-party testimonials to educate you as to “what happened to the last buyer or seller who did that . . .” to prevent you from making expensive mistakes that could lead to difficulties in resales.
- Problems that Arise.
What happens when the inspection reveals issues that may result in a cancellation of the contract? Can you get your deposit monies back?
Why did my real estate agent use the FR-BAR AS-IS contract?
Did s/he use the latest version of the contract? What are the consequences if s/he did not?
A trained professional keeps up with contract law and the changes thereto. For instances, if an agent uses an outdated contract, that instrument would not hold up in a court of law and could result in a bad result for the client.
- Overcoming objections.
A professional is trained in handling any objection by any party and has ample resources in which to back her up. An experienced agent has run into the same issues time and time again and knows the probable outcome.
- Effective negotiation skills.
How does your agent formulate a strategy?
How much should you offer or counteroffer?
Will your response create rejection of your offer?
What about multiple offers? Could you facilitate, manage and negotiate effectively without rise to ethics violations or violating federal housing laws?
Your agent has objectivity when it comes to negotiating the best outcome for the client. The parties are too subjective and may get too emotionally involved in the process. Objectivity is key to closing.
- Strategic Planning.
A professional has a plan, a timeline, and sets the expectations of her clients.
Photography, virtual tours, websites, blogs, caravans, lasocial media, newspapers, magazines . . . need I say more?
- Social and Personal Networking.
Can you broadcast your property across numerous websites — locally, nationally and internationally?
Depending on their spheres of influence, professionals have connections. Agents market to other agents and how one does business (reputation in the industry) has an important role as to whether or not your home gets shown or your offer gets presented.
- Trusted recommendations.
Who else can you share your, fears and worries? Your friends and family may instill fear; your agent will allay those fears and concerns.
The buying and selling process is not something you want to tackle alone. Let a real estate professional be your trusted advisor leading you through the maze of possibilities.
The bottom line – let me save you money and let me make you money. That’s my job.